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Yahoo! Canada Announces Social Media Expert Dr. Hunter Madsen to Present at Online Revealed Canada Conference

Understanding the sharing of information through online communities and its impact on Travel, Yahoo! Canada's Dr. Hunter Madsen shares his view of the future of social media in Canada at the Online Revealed Canada Conference being held this May 28th and 29th in Toronto.

 “  We are pleased with the opportunity to present current and relevant information as it relates to Social Media and its effect on the
Toronto, On, May 10, 2007 -- Yahoo's Social Media expert and Marketing Director, Dr. Hunter Madsen will be joining the list of innovative speakers at the much anticipated Canadian Online Travel Conference - Online Revealed Canada, to be held this May 28th and 29th at the Sheraton Centre, downtown Toronto.

Dr. Madsen will address the future of Online Social Communities, Yahoo's plan for their social media services, and how
Canadian travel professionals can connect with social communities and generate revenues from social media platforms such as Blogs.

Yahoo's vision of providing quality education
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 for the Canadian Online Travel Market is perfectly aligned with the goals of Online Revealed Discussing a wide variety of topics including the power of social media, behavioral targeting and its effect on both branding and direct response for marketers, Hunter brings a uniquely Canadian focus on how to leverage the online travel marketing space.

Last year Madsen took over as head of marketing for Yahoo! in Canada, having come from the company's Silicon Valley headquarters. Originally a social scientist, Madsen received his doctorate from Harvard University and subsequently lectured there before beginning his marketing career with J. Walter Thompson, the advertising agency. Hunter is considered a pioneer of marketing in new media.

"Canada has long been an important market for Yahoo!", said Hunter, "We are pleased with the opportunity to present current and relevant information as it relates to Social Media and its effect on the travel marketing to the Canadian Tourism Industry."

Dr. Hunter Madsen will join Martin Byrne, Director, Yahoo Search Marketing and Online Revealed Canada's closing keynote speaker.

"Yahoo's vision of providing quality education
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for the Canadian Online Travel Market is perfectly aligned with the goals of Online Revealed", said Patricia Brusha, Co-Founder and Co-Chair of the Event, "The support of Yahoo Canada adds a new level to the unique quality of content for this year's conference."

Space is still available but limited as Conference Registration is filling up quickly. Canadian hospitality industry professionals are securing space within the 16 unique workshops - exploring four different tracks of hands-on application sessions including: Search Engine Optimization, Paid Placement, New Media and Travel.

Register online, or visit www.onlinerevealedcanada.com for more information and a detailed conference agenda.

Members of the media are invited to attend the Conference - please inquire for further information.

About Yahoo! Canada Co.:
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users.

For Conference Registration or Sponsorship information, please contact Patricia Brusha at 416-817-5595. Online Revealed Canada 2007 will be held on May 28 & 29 at The Sheraton Centre in Toronto.


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