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Riverdeep® Advisor is Inducted Into Reading Hall of Fame; Victoria Purcell-Gates Advises on Company’s Acclaimed Destination Reading™ Product

May 11, 2005 -- Victoria Purcell-Gates, internationally recognized reading authority and advisor on Riverdeep’s Destination Reading™ series, is the newest member of the Reading Hall of Fame.

 “  We at Riverdeep congratulate her, and commend the members of the Reading Hall of Fame for their excellent choice.  
Purcell-Gates, Canada Research Chair of Early Childhood Literacy at the University of British Columbia and President-Elect of the National Reading Conference, was inducted into the prestigious group at an awards banquet at the IRA’s national conference in San Antonio on May 4.

The Reading Hall of Fame is an independent organization comprising leaders who have made contributions to the field of reading and literacy. Inductees are elected to membership by their peers.

A former teacher, Purcell-Gates has directed literacy centers for children at both the University of Cincinnati and Harvard University. She is the author of many scholarly articles and books, most notably Other People's Words: The Cycle of Low Literacy, for which she received the prestigious Grawemeyer Award in Education
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 from the University of Louisville. Purcell-Gates also recently received the Oscar Causey Award for Outstanding Contributions to Reading Research from the National Reading Conference, an international organization of literacy research.

Purcell-Gates consults with Riverdeep on the development of its Destination Reading™ series, advising on effective reading pedagogy.

“Dr. Purcell-Gates has been a national authority on improving literacy among both children and adults,” said Gail Elizabeth Pierson, Riverdeep’s Chief Education Officer. “Her research, and her extensive personal experience with children, have given her a rare perspective on what it takes to help struggling readers succeed. We at Riverdeep congratulate her, and commend the members of the Reading Hall of Fame for their excellent choice.”

Purcell-Gates received her B.S. in English Education from Northern Arizona University, and holds both an M.A. and a Ph.D. in Language
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 and Literacy from the University of California, Berkeley. Prior to joining the faculty at the University of British Columbia, she taught at Michigan State, Harvard, the University of Cincinnati and U.C. Berkeley.

About Destination Reading®
Destination Reading is critically acclaimed, comprehensive courseware featuring standards-based content, assessment and reporting tools, and a broad range of both online and on-site educator support resources. All lessons and creative activities are student-adaptive, making it easy for teachers to respond to the individual needs of every child within in a diverse classroom.

Riverdeep has announced three new products that extend Destination Reading from grades PreK - 3 to grades 4 - 8 and beyond. The addition transforms the company’s Destination Success offering into a complete, comprehensive reading and math solution for grades K-12.

These new courses build on the success of Destination Reading for PreK-3, which is based on the findings of the National Reading Panel and proven effective by scientific third-party research. Destination Reading courses engage all learners with individualized, media-rich content and cross-curricular connections.

As a part of the Destination Success solution, Destination Reading combines content correlated to state standards with powerful learning management tools that allow educators to target each student’s individual learning needs. It is also supported with customized professional development offerings including on-site and online training, technical support, and funding services.

About Destination Success™
Destination Success is a critically needed solution for bringing a diverse student population to the same high level of academic achievement – in as little as 90 days. The Destination Success solution consists of Riverdeep’s award winning courseware, Destination Math™ and Destination Reading, learning management system and professional services. Destination Success empowers educators with both the tools and the training necessary to provide effective, standards-based instruction as well as assessment. Destination Success provides teachers with the tools they need to effectively individualize instruction in a real-world classroom.

About Riverdeep®
Riverdeep Inc., A Limited Liability Company, with offices in San Francisco, California, Cedar Rapids, Iowa, Dublin (Ireland) and Manchester (United Kingdom) is a leading publisher of interactive products focusing on education and personal productivity for the consumer and school
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 markets. Riverdeep's rich portfolio of interactive award-winning products feature such well-known brands as the Destination Success™ solution, which includes Destination Math® and Destination Reading®; The Print Shop®; Reader Rabbit® and Kid Pix®. For more information, call toll free 888-242-6747 or visit www.riverdeep.net.


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