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New d3o Glove Puts Injury Protection In The Spotlight

(PRWEB) June 30, 2006 -- Hope is finally in sight to protect the England football squad from sustaining further injuries, in the form of a revolutionary protective material called d3o. d3o is an unique shock absorbing material that protects the player from sudden impact, whilst allowing total freedom of movement. The first football product to contain the d3o material is the Contour d3o Goalkeeper Glove, which is being launched today following a trial with some of the world’s top goalkeepers, including Liverpool and Poland’s Jerzy Dudek and Wigan Athletic’s Mike Pollitt.

 “  We are delighted to making it available to all goalkeepers out there.  
Available today from Pro Direct Soccer
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 and Just Keepers, and JJB Sports from 1st July 06, the Contour d3o glove outperformed other conventional shock absorbing materials, both in comfort and in impact protection, giving the goalkeeper peace of mind that he (or she) will be well protected when fielding the ball.

Here’s The Science
d3o contains intelligent molecules that flow with you as you move, but lock together on impact, absorbing the impact’s energy. d3o reacts instantly to shock, so works in complete harmony with the body, allowing you to maintain high levels of performance whilst still being protected.

Incorporating these unique properties into goalkeepers’ gloves has enabled Sells and d3o to develop one of the most advanced football products on the market. The d3o material is designed in mesh geometry - a perforated textured sheet specifically designed for comfort and breathability.

The mesh provides a soft and flexible punching zone across the fingers that reacts instantly to absorb the shock of the impact of the ball as the Intelligent Molecules lock together, giving both solid protection and a strong platform for the punch. As soon as the impact is over the Intelligent Molecules unlock to provide normal flow and flexibility.

Richard Palmer, CEO & Founder, d3o, comments says: “Recent injuries have highlighted the need for adequate protective clothing in football. Goalkeepers in particular have been neglected in this respect, and adequate hand and body protection could save players from having to take crucial time out of the game. The fact that manufacturers are using cutting edge materials such as d3o is a great sign that the industry is taking the issue seriously. Perhaps if Wayne Rooney had d3o in his boots he would be a certainty for the 2006 World Cup.”

“d3o is an ideal material to use in protective sportswear, as it gives the optimum level of shock absorption with no compromise in terms of flexibility.”

David Baxter, Product and Marketing Director, Sells, comments: “We always involve professional goalkeepers in our product development and have had fantastic feedback from trials of the Contour d3o glove. We are delighted to making it available to all goalkeepers out there.”    

Notes to Editors

About d3o
Established in 2001 by CEO Richard Palmer, d3o lab invented and manufactures a revolutionary material for flexible impact protection called d3o technology (d3o). d3o is a patented, shock absorbing material with intelligent molecules that flow with you as you move, but on shock, lock together to absorb impact energy.

d3o is radically changing the game in impact protection by proving that protective gear doesn’t have to be bulky and rigid, and in footwear by providing a solution that is both an excellent shock absorber and has great energy return which was previously impossible with conventional materials. d3o opens up unlimited design possibilities for protective gear and footwear that will enable the athlete to maintain control at a high level without being compromised by protective or shock absorbing equipment or products that inhibit their freedom of movement or balance. d3o has teamed up with brands coveted by innovators in sport including Spyder, Reusch, Schoeffel, Kjus, Sells and Ribcap, to name but a few, to bring protective clothing and footwear to market for skiing, skateboarding, mountain climbing, football and more.

d3o has inspired some of the biggest names in sport to help design and test the ultimate in protective clothing, including Jerzy Dudek (goalkeeper for Liverpool FC and Poland), Kenton Cool (UK alpine climber and three times Everest summitter) and Helen Mortimer (Former World DH mountain biking champion).
With a dynamic growing team led by Richard Palmer and chaired by Hap Klopp, the man who founded the North Face, the company outlook for d3o lab is as bright as its distinctive orange logo!
You can find out more about the technology at: www.d3o.com   

About Sells
To find out more about Sells and its products, log onto: www.sellsgoalkeeperproducts.com   

Availability
The Contour d3o Goalkeeper Glove will be available in the following stores from 15th June 06: JJB, Intersport, Just Keepers, Pro Direct Soccer
Distinguish yourself as a soccer player! EduKick Soccer Schools Schools & Camps...call us toll-free today to discuss at 1-866-338-5425!
, Great Save and approximately 75% of Sell’s independent retailers. The RRP is £54.99.

Product Information
Contour d3o glove
SGP6002    8-11 inc. ½ sizes
Palm Style:    Contoured Flat Palm with Anatomic embossing for the ultimate fit.
Palm Latex:    4mm Super4 Latex for an exceptional all-round performance in all conditions.
Body Material:    Embossed Latex Foam with weather resistant polyester lining.
Thumb/Gusset:    Weather resistant polyester.
Backhand Features:    Punching zone made from d3o, a specially engineered material made with intelligent molecules. They flow with your fingers as you move but lock together instantaneously upon impact to provide a solid punching platform.
Wrist Style:    7cm Bandage.
Wristband:    Continuation of contoured palm surrounds the wrist and secures with a double Velcro fastening.

For further information, please contact:
Kate Lawson or Victoria Lefroy at Fuse PR
Tel:0208 752 3200


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