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fans having watched the championship match of the previous World Cup held in 2002, the commercial power of the World Cup tournament is huge, and developer Duke Wozniak attempts to harness that power for advertisers with a new software product. "Duke World Cup 2006" is a free software package - an information database / scorecard for the 2006 World Cup starting June 9 - offering the advertising community the opportunity to stamp their message permanently in this soon to be widely distributed software. In this novel marketing approach, everything from buying advertising space on the screens in the software to purchasing the complete rights to the software is available via closed bid auction, which ends June 5. Interested bidders can get all the details at the product's web site: WorldCup.AmsterdamTrips.com via the "Advertising Info" link.
The web site also contains screen shots of the program and links to download the software for free without any obligation, such as product registration. Software developer Duke Wozniak is best reached by email for all enquiries.