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Massachusetts Higher Education Professional Establishes Zen Writes, Inc., a New Marketing Communications Company Specializing in Higher Education Commercial Writing

(PRWEB) February 17, 2006 -- College and university administrators have a lot of writing to do, and it never seems to end. Admissions and enrollment managers are often asked to write marketing communications and advertising while having little or no training in these complex fields, yielding hit and miss results that are frustrating to management and presidents. Norman Kraft, of Zen Writes, Inc., established his company to provide quality writing and results-oriented marketing to educational administrators in institutions both large and small.

 “  When it comes to marketing in higher education  
Mr. Kraft has been involved in higher education
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 marketing, recruiting and marketing communications for more than 10 years. He has helped colleges and universities across the U.S. and Canada improve their enrollments and find more effective ways to communicate with prospects, applicants and students. A Californian native, he now works from his office in Salem, Massachusetts on a freelance basis with colleges and universities across the country.

"When it comes to marketing in higher education
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," said Mr. Kraft, "administrators often feel trapped between writing that sounds like a screaming late-night infomercial and typical college communication so uninspired that you can practically hear it yawn."

Drawing on experience working for both non-profit traditional educational institutions and corporate-owned for-profit colleges, Mr. Kraft brings with him a wealth of marketing and writing experience. In addition to copywriting for marketing communications, Zen Writes also provides writing for internal communications, recruiting publications and public relations.

Zen Writes provides services via the internet to colleges and universities almost anywhere. "There's no required campus visits with expensive consultants flown in and put up at hotels. Most of what comes from such visits could have been done with a lot less flash and a lot less disruption to the office," said Mr. Kraft, "The Zen Writes tag-line 'Great writing, when you need it, no hassles.' is not just a slogan. It's how I work."

For further information about Zen Writes or to arrange for a free initial consultation contact Norman Kraft by telephone at 617-922-3480 or on the web at http://www.zenwrites.com.


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