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C.H.E.F.® Sponsors Youth Marketing Mega-Event

April 12, 2005 -- Comprehensive Health Education
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 Foundation (C.H.E.F.®), developer of the innovative new FUEL™ video series designed to help fight the youth obesity epidemic, will participate as a sponsor of the Youth Marketing Mega-Event 2005 to be held today through April 13 in Huntington Beach, California. Considered one of the premier youth marketing conferences in the United States, C.H.E.F. joins an elite group of organizations to sponsor this event, including General Growth Properties, Inc., Publicis West and Bartle Bogle Hegarty.

 “  As an organization that understands how to reach the youth market and change unhealthy behaviors relating to some of the most critical health issues today, such as childhood obesity, our goal is to seek marketing partners for our innovative new FUEL™ vide  
The Youth Marketing Mega-Event will attract hundreds of industry professionals in advertising, communications, marketing, public relations, and other fields. The schedule features dozens of distinguished speakers and panelists, including this year’s keynote speakers Russell Simmons, Chairman and CEO of Rush Communications; Cindy Gallop, Chairman, Bartle Bogle Hegarty; Cary Broussard, VP Marketing, Wyndham International, Inc.; and Kelly Pena, Executive Research Director, Disney / ABC Cable Networks.

The event will focus attention on the latest trends affecting youth culture for the next five to ten years and the implications for marketers who want to reach this audience. Several workshops will cover a wide range of topics such as “Reaching Kids through Causes – An In-Depth Tutorial on how to Market with a Heart”, “Marketing to Parents – Targeting the Entire Family”, and “Youth Obesity: Public Opinion on the Role and Responsibility of the Food and Beverage Industry”.

“It is a pleasure to be a first-time sponsor of this event, and we are thrilled to have the opportunity to gather and meet with the leading youth marketing organizations all under one roof” said Debra Keene Bergeron, Vice President of C.H.E.F. and a speaker at the Youth Marketing Mega-Event. “As an organization that understands how to reach the youth market and change unhealthy behaviors relating to some of the most critical health issues today, such as childhood obesity, our goal is to seek marketing partners for our innovative new FUEL™ video series who share our desire to positively influence our nation’s youth by helping them live safe and healthy lives.”

About Comprehensive Health Education
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 Foundation
Founded in 1974 and celebrating its 30th Anniversary year, Seattle-based Comprehensive Health Education Foundation (C.H.E.F.®) is dedicated to promoting health and quality of life through education, addressing such important topics as childhood obesity, substance abuse, violence, HIV / AIDS, smoking, and other unhealthy behaviors. As a nationally-known nonprofit organization, C.H.E.F. develops a variety of health promotion and prevention education programs and products targeted to the early childhood, school
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-aged youth and healthy aging markets, and is also the developer of the innovative new FUEL™ video series, the first youth-inspired educational program that empowers kids to take action to improve their own lives. For more information about the new FUEL™ video series or any of C.H.E.F.’s other products and programs, please visit www.chef.org or call 1.800.323.2433.


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