February 9, 2005 -- ATX Athlete Nutrition Technology launches new Baseball, Basketball, Hockey, Running and Soccer
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nutritional supplements to round out its product set. When added to its existing formulas for football, boxing, martial arts and combative sports, ATX now offers a complete product line that supports virtually all contemporary athletes, both professional and amateur.
“ For example, our Running Formula helps replenish muscle energy reserves and increase muscle oxygen uptake, just what long-distance runners nee... ”
According to Richard Leibovitz, Ph.D., ATX’s Chief Scientist, “Every sport places specific demands on an athlete, a unique profile that ATX calls a Physiological Fingerprint™. Using that profile – studying athletes and working with trainers – we apply a proprietary, patent-pending ATX process called Functional Physiomics™ to create our unique, sports-specific formulas. For example, our Running Formula helps replenish muscle energy reserves and increase muscle oxygen uptake, just what long-distance runners need. We use our process across the board to give athletes precisely what they need, in just the right amounts.”
David Gaier, VP Marketing, adds “One size fits all isn’t true for athletic equipment, and it isn’t true for athletes, either. ATX gives vitamin and supplement retailers an edge – a complete line of products, scientifically and individually crafted for athletes in specific sports – that is not available anywhere else.”
ATX Athlete Nutrition Technology TM is reinventing sports nutrition. ATX develops and markets superior nutritional supplements tailored expressly for serious athletes in specific sports.
For more information about becoming an authorized ATX retailer, visit www.atxsport.com or contact Al Turco, Director of Sales, at e-mail protected from spam bots, or 973-931-8646.